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Establish yourself as an expert by adding articles to your small business marketing plan
October 8th, 2008 by admin
There are few free marketing tools as effective as article marketing. Because you own and operate a small business, marketing by sharing your expertise is an easy, natural way to gain clients. You must be an expert in at least one area, so take that knowledge and put it to paper in the form of an article. If you’re not a strong writer, hire a ghostwriter to turn your notes and ideas into something great or an editor to take your thoughts and polish them a bit.
Use some of your keywords and phrases throughout the copy so that your article has a good chance of being found in a Google search. When you’ve finished writing it, there are hundreds of article directories you or your assistant can submit it to.
When your small business marketing plan includes article marketing, you not only establish yourself as an expert by writing only on topics that you know a lot about, but you do great things for your SEO as well.